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Course Details

4.8 (1,836 Reviews)

AI for Digital Marketing and Sales

Use AI and free tools to understand buyers, write ads that sell, run WhatsApp and email campaigns, and track results.

Instructor profile image
Gabriel Olatuja
Beginner
Marketing, Design and Content
#Digital Marketing #AI Sales Funnels #Copywriting #Lead Generation #Marketing Automation

Course Overview

Marketing wins when you understand buyers, make a clear offer and follow up consistently. AI makes each of those faster, but it cannot replace knowing your customer. This course teaches a complete marketing and sales workflow using free AI assistants and free marketing platforms, so you can run campaigns for yourself, your employer or your clients without a large budget. You will research customers, sharpen your offer, write ads, create search-friendly content, run WhatsApp and email campaigns, schedule social posts, set up small-budget ads, build a lead follow-up system and report results. You finish with a complete one-month marketing plan for a real business.

Learning Outcomes

  • Build a lead tracker, follow-up sequences and a monthly report
  • Set up a small-budget ad campaign and read results
  • Plan, schedule and publish social content
  • Run WhatsApp and email campaigns with consent
  • Create search-friendly content and a Google Business Profile
  • Write ad copy variants using proven formulas
  • Write a clear value proposition and offer
  • Build customer personas using real conversations and AI support
  • Map the customer journey from awareness to repeat purchase

Course Requirements

  • No prior marketing experience required
  • Free accounts: AI assistant, Google, Meta Business Suite, WhatsApp Business
  • A real or sample business to work on
  • A smartphone or laptop and internet access

Course Curriculum

Course Instructor

Instructor profile image
Gabriel Olatuja
Growth Strategist
instructor@pbia.com.ng

I am Gabriel Olatuja, a passionate AI strategist, data analytics enthusiast, and business growth consultant committed to helping individuals and organizations thrive in the digital age. Through PBIAcademy, I focus on practical applications of Artificial Intelligence, data-driven decision-making, strategic thinking, and transformational leadership. I help businesses convert complex data into clear strategies that drive revenue, efficiency, and sustainable growth. My mission is to equip entrepreneurs and leaders with future-ready skills, innovative tools, and actionable insights needed to compete confidently in today’s fast-evolving economy. I believe technology, when strategically applied, becomes a powerful engine for measurable growth and long-term impact.

Course Reviews

4.8

Out of 1836 Rating

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This Course Includes:
Duration
10 hours
Course Level
Beginner
Lessons
9
Tags
Digital Marketing
Language
English
Certificate
Yes
Delivery
Self-Paced
Price
₦55,000
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